The lookbook reflects Warby Parker’s playful yet modern identity through bold typography and a dynamic interplay of color, shape, and transparency. Centered around the brand’s signature blue palette, the spreads are accented with vibrant overlays and multiplied forms that mimic the effect of lenses, paying tribute to the brand’s core product—eyewear. This visual layering evokes a sense of clarity and focus throughout. The cover features a unique frosted transparent paper that blurs the design underneath; when flipped, the image comes into sharp focus, mirroring the experience of putting on a pair of Warby Parker glasses. Each chapter title is framed by subtle color shifts at the top and bottom of the page, using different tints of the section’s theme color. This visual cue nods to the lens-switching process during an eye exam, while adding rhythm and cohesion as the viewer moves through the lookbook.