Nine Rabbits is a Korean bakery and boba house offering premium tea, specialty coffee, and freshly baked delights. The branding reimagines the café’s identity with a warm, modern aesthetic that celebrates its dual nature as both a boba shop and a bakery. Drawing on Korean architectural principles—warm wood paneling, clean structural lines, and natural materials—the space evokes harmony and calm, grounding the customer in a serene, artisanal atmosphere.

At the heart of the visual system is a recurring rabbit motif, which appears as a minimalist silhouette across packaging, environmental graphics, and traditional ceramic cups. This playful yet refined iconography anchors the brand name while providing continuity and charm at every touchpoint. The logo—a leaping rabbit enclosed within a stylized nine—distills Nine Rabbits’ personality into a memorable, modern mark.

Complementing the architecture and illustration is the use of subtle gradients that transition from rich hues—like earthy greens, deep browns, and vibrant blues—to a soft crème, inspired by the distinct layering found in unshaken boba or freshly poured coffee. This subtle visual cue evokes the moment just before the drink is stirred. This underscores the handcrafted quality of each drink, reinforcing the brand’s commitment to craft and comfort.