The Rummo Pasta packaging concept is inspired by the nostalgic charm of vintage storefronts, paying homage to the brand's rich history and family-owned legacy. The packaging features a unique, see-through plastic window, giving customers a glimpse of the pasta inside, reminiscent of a storefront display. Each pasta variety is color-coded to reflect its distinct identity, making it easy for consumers to identify and adding a playful touch. Upon opening the box, the interior design unveils a delightful surprise—a vintage Italian restaurant scene. Illustrated tables with vases, chairs, and a pasta-themed wallpaper transport customers to a warm, inviting restaurant setting. The design reflects the brand’s long-standing heritage by evoking the timeless feel of an old-world Italian eatery.