Shire Equestrian

Shires Equestrian is a family-owned brand with a legacy of crafting equestrian products, proudly holding a Royal Warrant since 2009. Inspired by its prestigious history, I designed a rebrand that is rooted in tradition, driven by prestige, and crafted for riders. A color-coded system is designed and paired with iconography to distinguish product types. Blue for trainer’s gear, orange for horse care, and green for equipment. To further elevate the brand, black-and-white lifestyle photography is paired with jockey patterns from the packaging, creating a cohesive visual language that embodies Shires’ commitment to quality and tradition.