Rummo Pasta

The Rummo Pasta packaging concept is inspired by the nostalgic charm of vintage storefronts, paying homage to the brand's rich family-owned legacy. The packaging features a see-through plastic window, giving customers a glimpse of the pasta inside, reminiscent of a storefront display. Opening the box, the interior design unveils a delightful surprise—a Italian restaurant scene that creates a warm, inviting experience. Each pasta variety is color coded to reflect its distinct identity, making it easy for consumers to identify and adding a playful touch.